BRAND & CONCEPT

We were asked to rebrand a panic button ring with one central challenge: to create a brand concept that communicates empowerment and calm without invoking fear. We positioned Opal as a modern-day amulet—an elegant, discreet, and powerful tool seamlessly integrated into daily life. The brand celebrates personal safety as a form of self-care, transforming the ring into more than a functional object: it’s a symbol of quiet strength and confidence. The identity reflects this vision through sleek, minimal design paired with protective, aura-like elements, evoking a sense of calm and resilience. Opal redefines safety, resonating with those who seek beauty, functionality, and peace of mind in one essential piece.